We have discussed how the winners in the wireless revolution will be the ones that collaborate. In this new world of communications, it is a must. Rapid advances in technology and a hyper-competitive environment no longer allow companies to have monopolies on innovation.
In the consulting world, same story. An organization can no longer hold all the intellectual property under one roof.
At Tin Can Communications ™, we are co-creating with one of the best interactive companies in the market – Blue State Digital. On that note, we were delighted to see them highlighted in a recent article – Obama’s Secret Digital Weapon – in Business Week. BSD are leaders in digital communications and we add some firepower for one of their clients in the telecommunications space.
Prahalad and Krishnan (Professors at the University of Michigan’s B-school) are credited for coming up with the term co-creation in academia. For many folks, this might be a novel concept and you should pick up their latest book. However, for others, keep co-creating and increasing your contributions to consumers.