when everyone is looking for gold in the same river, the best opportunities are somewhere else… Mark Cuban
A recent article in the New York Times got me really excited. No, it wasn’t an article predicting the Ravens to be Super Bowl Champions. It was about a journalist who went beyond Facebook and Twitter to bring value to his company. Not only was he successful in that endeavor but it paid off for him professionally too.
If you didn’t see the article, I highly recommend it. The story is about Mark Coatney, a former senior editor at Newsweek, who decided to engage with folks in another medium. Accordingly, Mr. Coatney starting using Tumblr to post unique content. The effort created a successful following for Newsweek on Tumblr that other media companies are looking to emulate.
Many companies and organizations are starting to pursue a social media strategy now. Three years ago Facebook and Twitter were great. However, they are the status quo. You have to go beyond them now. There is a tremendous opportunity to be a leader and not a follower by utilizing location based social networks (Foursquare, Gowalla) or going beyond blogging with (Amplify, Posterous).
Congrats to Mr. Coatney for leading and his new gig at Tumblr!
Disclosure – I’m one of the co-creators of Amplify