Could Sprint become the King Kong of Wireless Broadband?
We all know Sprint is bleeding valuable consumers to at&t and Verizon. We also know their reband with public safety is taking longer and could be more costly than originally estimated. However, I believe if Sprint can weather this storm and regain confidence from consumers – their future could be bright.
Sprint’s 4G plans center on WiMax and they will utilize 190 MHz of spectrum in the MMDS band to deliver the service. This spectrum covers 85 percent of households in the top 100 markets. Sprint also benefits from an existing PCS infrastructure that sets up quite well to overlay WiMax and they have capital committed to the initiative. As Barry West, Sprint’s CTO, stated at CTIA’s show in Orlando “we are the 800-pound gorilla.”
I like Sprint’s vision for wireless broadband. I would have liked it even more if they had implemented and executed this strategy a few years ago. However, it is imperative that they get their churn under control. When I was at AT&T Wireless, our customer base was growing but the quality of the network was diminishing. We had a capacity problem. Suddenly churn became a real issue (because we couldn’t get more spectrum or chop the cells up for reuse any more) and a negative perception of our services became viral in the market. Sprint must stop the loss of their valuable postpaid subscribers or the benefits of delivering a cheaper bit and faster broadband will never reach its full potential.








