is there only one way to engage online?
Once again, Twitter provides some good ingredients for a dish.
This morning I had a fun exchange with Geoff Livingston who decided to take issue with CTIA’s blog. Geoff raised many issues with linking and stated that their efforts were “spamming the market with propoganda.”
Geoff is a talented PR professional and I really enjoyed his recent book on new media. However, I disagree with him about the speed and velocity that organizations “must” pursue to have success in this space.
As I mentioned frequently in the exchange, one size doesn’t fit all. Different organizations are finding out how new tools to communicate with their respective communities is both challenging and an opportunity. The fact that they are trying is a step in the right direction.
On a related note, different bloggers use and operate their blogs in different ways. Seth Godin doesn’t take comments but Mark Cubin does. I should also add that these folks and others sometimes link but often do not. That is their prerogative and it has not harmed the quality of those blogs. In fact, I like the diversity of tools that different folks and organizations use. If everyone did the same thing at the same speed it would be boring.
Here’s to engaging and having dialogs with your customers. One size doesn’t fit all. In fact, you’ll learn a lot from your community – I do everyday.
Notes –
Tin Can Communications will be working with CTIA starting in April.
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