Will Mobilizing be the difference in ‘08?
According to a Rasmussen report, Obama now leads McCain by one single point. The race is in a dead heat… Or is it?
Many are trying to find other ways of gauging the election, beyond reliance on traditional polls.
For instance, Tech Crunch recently did an interesting article based on research by Hitwise – comparing the number of people accessing Obama and McCain’s respective websites by state, attempting to infer which candidate is more popular via web hits.
Alternately, there are some (relatively unscientific) methods, such as this Yahoo News Poll, that states that pet owners could be the deciding factor in the election (they apparently revere McCain).
The search for alternate polling methods makes sense considering that traditional polls are completely unrepresentative – utilizing predominantly landlines to survey voters – and leaving out the increasing number of voting age adults with only cell phones. According to PEW Research, 14.5% of American adults (a majority of which are the 18-30 demographic) cannot be reached by land-line. I call this neglected group the Mobile Millennial, and I predict they will come out in droves in November. Continue Reading »








