You think you need a blog… Do you?

You think you need to join Facebook… Do you?

You think your organization needs to get social media and social technologies… Do they?

The answer is NO. In fact, if you want to operate in analog, do not adopt these digital tools. These tools will only make your head spin and the results will be quite ugly.

Analog methods still work. Those direct mail hits that are “successful” when they reach 1% penetration and those advocacy efforts where you get a handful of signatures (for your letter) will get you a “pat on the back.” However, these tactics to reach people are becoming less effective and more costly. These tactics are costing your organization dollars and you are also interrupting people. Millions of folks signed up for the do not call list in the first three months it opened for a reason. Spamming and interrupting do not represent the future of marketing or politics.

Organizations that are seeing the future of media and mobilizing using digital tools will reap the benefits. These folks are now evolving their traditional methods in marketing, customer service and advocacy. They are figuring out what is effective and they will be leaders in this digital revolution.

I think I’m talking about YOU.

update – this post has been edited.