Blackberry = Social Butterfly!
This morning I attended 2 great keynote speeches here in San Francisco at CTIA. The first one was Jim Balsillie (Co-CEO, Research in Motion), followed by Shantanu Narayen (President and CEO, Adobe).
With regard to RIM’s presentation, BlackBerry is putting its money on real-time use of social technologies. As we know, in the diner, these technologies flourish through wireless. Mr. Balsillie demonstrated this by showing the utility of the new BlackBerry devices and how they can fuse all of your entertainment, music and social networks.
BlackBerry already integrates Flickr and Facebook. In addition to those social spaces, Mr. Balsillie also announced a recent deal with MySpace. This offers a tremendous opportunity for the MySpace community (currently 122 million users) and I expect the results to replicate Facebook’s mobile app success (already 2.5 million downloads in 1 year). On a related note, Mr. Balsillie sited the projected growth of mobile social networking as a staggering 1000%, leaping from 80 to 800 million users.
It will be interesting to see how users implement the constant access to social networks via wireless and how the social networks themselves adapt to their usage.
Disclosure – Blackberry is a client…








