As diners know, I’m turning the kitchen over to some of the best subject matter experts in wireless this year.
Lou Lehrman kicked off the conversation with a dish on the rise of mobile technology and its potential for mobile marketing and whether or not self-regulation in that area will be enough to satisfy the concerns of privacy advocates. Once again, thank you Lou and we look forward to future dishes…
The next Guest Chef in the diner is Tamara Gruber. Tamara will cover mobile advertising and whether it is more suited for branding or direct response. She also will walk us through the appropriate thought process when considering a mobile campaign and how to make sure it hits the mark.
Tamara is currently Vice President of Marketing at Crisp Wireless. She knows her stuff and I’m really excited about her joining us in the kitchen this week!